Both were among the first firms to use QR codes and PURLs and have since incorporated cutting-edge technologies, including USPS and proprietary solutions. The answer, ultimately, was an enthusiastic “yes.” With the merger, Prompt and Universal each bring complementary capabilities to the table and a commitment to provide cutting-edge digital solutions to its direct-mail customers. We asked ourselves, did we want to commit by acquiring another direct mail company?” That takes away the ad spend for direct marketing. Millennials in business are implementing more digital marketing programs than printed direct mail campaigns. “I was concerned about where the direct mail industry may be heading. “When Prompt Direct approached us, there initially was a bit of hesitation on our part,” recalled Michael Maroney, Jr., Executive Vice President of Universal. Mark Hahn, Managing Director at Graphic Arts Advisors (GAA), which represented Prompt Direct in the transaction, stated “this is a great example of two strong companies of virtually equal size coming together to create a healthy and larger entity able to compete and grow in today’s competitive mailing services business.”Įxecutives of both firms echoed Hahn’s comment, acknowledging that the merger, which was initiated by Prompt Direct, was a response to current market conditions for the direct mail industry and results in a consolidated company that is well positioned to provide value to customers. The combined firm will operate from Universal’s Piscataway, New Jersey facility. and Prompt Direct, Inc., announced in April 2018, has been completed. AugGraphic Arts Advisors, a strategic financial advisory and consulting firm devoted exclusively to all sectors of the graphic communications industry, announced the merger between direct mail firms Universal Mailing Services, Inc.
Today on Printing Impressions newsletter.Ways Commercial Printers Can Expand Into Package Printing.
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